World Nutella Day – Feb. 5, 2018

​There is no way for us to sit here and list out for you all of the amazing ingredients you can put inside of a Toastilla – and trust us, we’d love to. I really just don’t think we have enough room in our house to stack the countless notebooks we’d have to stack up. But, what we can do is give you little hints at what some of our favorite ingredients are, although we’re pretty sure that by now you know a few of them. 

​We know you’ve seen Rudy getting messy with cheese. It’s kind of his “thing” now, and I love him for it. And of course, we have the peppers that we use our Toastilla to roast in the toaster—great idea, by the way. And if you have keen eyes, you’ve likely noticed that our Sriracha bottle is often spitting out the last splashes of red nectar. That’s always the best ad for food—the food being gone. 

​But, let’s put all those other foods aside and talk about one of our favorite sweets—Nutella. It so happens that about a week ago, Nutella was all over the French news, and not because it is just amazing (Although, that might have been part of it). Rather, Nutella was on the news because it was at the source of several supermarket riots. Yes! You read that right. Throughout France, Intermarché supermarkets offered a huge 70% discount on Nutella. The price went from €4.50 to €1.40. If you’re a little slow with your Euro-to-dollar calculator that is $5.62 to $1.75.

​According to one customer "They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand…" and when store employees tried to split up the chaos they were simply tossed aside. Now, we love Nutella as much as the next family, but really people, where is the humanity? Well, the humanity is in a small Italian town of Alba, where Nutella was created by a humble man named Pietro. We won’t go into the history of Nutella, but you can read more about it here!

​According to BBC, Nutella is eaten in nearly 160 countries and the amount eaten last year is comparable to the weight of the Empire State Building. So, yeah that’s a lot. 

​From humble beginnings to mass riots in France we really wanted to bring to light a special day for our family and for those who love chocolate and hazelnuts. February 5, 2018 is recognized as “World Nutella Day.”

​Now, what we find unique is that World Nutella Day did not come by way of petitions and acts of congress. Rather it was started by a blogger, Sara Rosso, on February 5, 2007 because she was crazy in love with Nutella (The French get it). So, she blogged about it and her fans loved the idea. Through social media word spread, just like smooth Nutella from a fresh jar. It wasn’t long before the word spread throughout the world and since that day, the phenomena of World Nutella Day only grows. 

​Much like World Nutella Day, it’s your time to turn to social media and launch a new campaign to show the world your awesome Nutella creations using Toastilla! Post pictures on Instagram, tell your friends on Facebook and share your recipes on Pinterest. We want to see you reach out and share what it is you love about Toastilla and Nutella. 

​To celebrate the day, you can be sure we will be enjoying our family favorite “Nutella and Strawberry Toastilla.”
​And don’t forget to leave your mark #Toastilla and #WorldNutellaDay.